Well and Good LLC

Registered Investment Advisor

Richard (Dick) Shafer, CEBS, is our Executive Director with overall responsibility for advisory services, client satisfaction and firm compliance. He has more than twenty years of experience with retirement plans of non-profit organizations. Dick is a Fellow of the International Society of Certified Employee Benefit Specialists (CEBS) and has served on the boards of several non-profit organizations. He was graduated from Duke University and St. Paul's School (NH). 

Nancy Webb works on our communication, marketing and public relations. Nancy is an award-winning journalist and writer. A Phi Beta Kappa member when graduated from University of Kentucky, Nancy was a Nieman Fellow and then member of the faculty at Harvard University.  

R. Brian Cressey, CEBS is our managing director with responsibility for specific client assignments nationwide. He has more than twenty years of related experience. Brian completed Accredited Investment Fiduciary (AIF) and Certified Financial Planner (CFP) credentials. He was graduated from Bowdoin College and Friends Academy (NY)

A seasoned veteran of retirement plan product and service development and delivery, Scott Hemerda is the latest to join Well and Good LLC. Scott assumes responsibility for advising tax-exempt clients nationwide.

To reach us by mail, our office address:

1710 Adams Street

Madison, WI 53711

We offer a complimentary initial consultation. At that time, we will identify your plan advisory needs. If we can make available an appropriate product or service, we will offer to develop a proposal.

Most often, we start advisory engagements with a hands-on, intensive Transition Program. This completes a due diligence review. Depending upon your plan's strengths and opportunities, Well and Good LLC offers ongoing services packages at different intensity levels.


Please call at your convenience any business day: 8:30am - 5pm, Central time. We are also available by appointment.

Our main telephone number is 608.256.9882. If that line is tied up when you call, please leave a message or try the backup line: 608.335.0029. Our fax number is 608.255.4194.

We regularly check e-mail.


We serve clients nationwide, mainly by phone, e-mail and/or webinar. We travel to major cities and upon request to meet with clients.